Engagement rate shows how much your audience actually interacts with your content. Add up likes, comments and shares, divide by reach (or followers), and benchmark your result instantly.
Reach-based ER is the fairest metric; follower-based is the classic formula.
1-3% is typical for Instagram; 4-6%+ is outstanding for most niches.
Works for Instagram, TikTok, Facebook, YouTube and X.
All calculations happen locally in your browser.
Grow an audience that cares.