Click-through rate is the heartbeat of every campaign: clicks divided by impressions. Get your CTR in seconds and see how it stacks up against search, display and email benchmarks.
CTR = clicks ÷ impressions × 100%. Simple, universal.
Search ads average ~3-5%, display ~0.3-1%, email ~2-5%.
See how many impressions you need to reach 100 clicks.
All calculations run locally in your browser.
Benchmark every metric.