Amazon's commission is famously thin — often 1–10%. Which means page views, click-through and conversion do all the heavy lifting. This is the Associates math, honestly.
Associates rates are low. The funnel has to be deep and the volume real.
8% click-through is good. Paid Amazon links from honest content usually land 3–10%.
The metric to compare against ads — RPV decides whether Amazon links beat display ads.
All calculations run locally in your browser. Nothing is sent anywhere.
Compare the same traffic across every monetization lane.